Trust has always been central to how we've built Audiomob.

As digital advertising becomes increasingly sophisticated, advertisers expect more from the platforms they work with. They want transparency, accountability and confidence that the platforms they work with follow recognised industry standards.

That's why we're proud to announce that Audiomob has achieved IAB UK Gold Standard certification, recognising our commitment to building a safer, more transparent and more responsible digital advertising ecosystem.

We're also grateful to IAB UK for certifying Audiomob under the Gold Standard and for continuing to lead the industry in driving higher standards across digital advertising.

‍

You can view Audiomob's certification on the official IAB UK Gold Standard Certified & Registered directory here.

‍

‍What is the IAB UK Gold Standard?‍

The IAB UK Gold Standard is one of the advertising industry's leading certification programmes. The certification process is independently audited annually by ABC. The Gold Standard brings together a number of recognised industry initiatives designed to improve transparency, reduce ad fraud, strengthen brand safety and create a better advertising experience.

Rather than focusing on a single area of compliance, the Gold Standard requirements vary according to a company’s role in the advertising supply chain. Participating companies must provide evidence against the criteria relevant to their certification category..

Achieving certification reflects an ongoing commitment to responsible advertising, not simply a one-time assessment.

‍

‍What it took to achieve Gold Standard‍

The Gold Standard framework incorporates a number of recognised industry standards and operational practices.

These include:

• TAG Brand Safety Certification, helping advertisers protect campaigns from appearing alongside unsuitable content.
• The Coalition for Better Ads standards, promoting advertising experiences that respect users and reduce disruption.
• IAB Europe's Transparency & Consent Framework (TCF), supporting transparency and consent management in line with GDPR and ePrivacy requirements..
• IAB Tech Lab standards and tools, including ads.txt, sellers.json, the OpenRTB SupplyChain Object, the DemandChain Object and the Open Measurement SDK., helping improve transparency and consistency across the advertising supply chain.
• Supply chain sustainability initiatives, including practices that help reduce unnecessary computational load within digital advertising.

These standards build on the principles we've always believed in: transparency, privacy, accountability and creating better advertising experiences for everyone involved.

‍

‍What this means for advertisers‍

For advertisers, Gold Standard certification provides additional confidence that they're working with a platform committed to recognised industry best practices.

It reinforces that Audiomob continues to invest in:

• Independent standards for brand safety and fraud prevention.
• Transparent campaign measurement.
• Responsible privacy and consent practices.
• Greater supply chain transparency.
• Better advertising experiences for users.

Combined with Audiomob's non-disruptive in-app audio formats, privacy-first audience solutions and continued investment in industry standards, Gold Standard certification helps advertisers run campaigns with greater confidence in how campaigns are delivered, measured and governed.

‍

‍Raising the standard for in-app advertising‍

Digital advertising continues to evolve, and so do the expectations placed on every company within the ecosystem.

As advertisers demand greater transparency, regulators introduce new requirements and consumers expect more control over their data, maintaining trust has never been more important.

At Audiomob, we've never viewed industry standards as box-ticking exercises. They help create a healthier advertising ecosystem where brands, developers and users all benefit.

Gold Standard certification is another important milestone in that journey.

‍

‍Looking ahead‍

Achieving IAB UK Gold Standard certification reflects our continued commitment to building advertising that's transparent, responsible and trusted.

We'll continue investing in the standards, technologies and partnerships that help create better advertising experiences across mobile apps and games.

Thank you to IAB UK for recognising our commitment and for continuing to champion higher standards across the digital advertising industry. Together, we're helping build a more transparent and trusted future for advertising.

‍