Advancing Transparency in In-App Audio Advertising
At Audiomob, we believe innovation in advertising must go hand in hand with transparency, user choice, and responsible data practices. As the in-app advertising ecosystem continues to grow, maintaining trust with users, developers, and partners is more important than ever.
Recently, Audiomob worked with the Digital Advertising Accountability Program (DAAP) at BBB National Programs as part of its routine monitoring of digital advertising platforms. DAAP works with companies across the advertising industry to help ensure compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles, which promote transparency and consumer control around interest-based advertising.
During this review, we worked closely with the DAAP team to further strengthen how we provide notice and choice for users interacting with our ads.
Improving Transparency and User Choice
Following the review, Audiomob implemented several updates designed to make information about interest-based advertising clearer and easier for users to access.
These improvements include:
AdChoices integration within audio ads. Our SDK now displays AdChoices text alongside audio ads. This gives users a simple way to learn more about how advertising preferences work.
Improved opt-out and consent management access. Users can directly navigate to the Interest-Based Advertising Opt-Out and Consent Management section of our privacy policy.
Updated privacy disclosures. Our privacy policy now includes clearer explanations of interest-based advertising, how users can manage their preferences, and how device-level advertising controls work on iOS and Android.
These updates help ensure that users interacting with in-app audio ads have greater visibility into how advertising preferences work and how they can manage them.
Supporting Responsible Advertising Across Apps
Audiomob’s mission is to help developers monetize their apps in ways that respect user experience while delivering value to advertisers.
Our collaboration with DAAP reflects our broader commitment to transparency, user choice, and industry best practices that support responsible digital advertising.
Audiomob remains committed to meeting the highest industry standards for transparency and responsible advertising. We are OM SDK compliant and currently the only in-app audio partner supporting Open Measurement standards for verification. Our platform also supports IAB Europe’s TCF v2.2 framework, and Audiomob is TAG Certified, Global Placement ID Certified and COPPA compliant. We also work with HUMAN to help safeguard advertisers and developers from invalid traffic and ad fraud.
Looking Ahead
As audio continues to grow within the mobile app ecosystem, Audiomob will continue investing in technologies and policies that prioritize user trust, developer success, and advertiser performance.
Responsible advertising is a core part of building the future of in-app audio advertising.
You can read the full DAAP decision summary on the BBB National Programs website.
