At Audiomob we continue to push the boundaries of how in-app audio advertising connects with users. After first testing and experimenting with Audiomob Moments in January 2025 we are now making this powerful feature more widely available to developers and advertisers today. Moments introduces a new way to make ads feel naturally relevant and emotionally aligned with each user’s experience transforming how brands connect with audiences in real time.
What Are Moments?
Moments capture key in-app or gameplay events such as achieving a new high score or winning a multiplayer match. These insights are shared with advertisers who can tailor ad messages that align with the player’s emotional state. Whether it is a victory or a setback each moment becomes an opportunity to deliver ads that resonate deeply with users and strengthen brand connection.
Contextual Targeting for Smarter Ads
Developers can easily set up Moments within the Audiomob Developer Dashboard. Once enabled Moments act as powerful targeting signals for advertisers allowing them to match specific ad creatives to player actions and emotions. For example an advertiser could target a “Positive Moment > Reward > Received Special Item” to celebrate a player’s achievement or a “Loss Moment” to offer encouragement and motivation.
Boosting Performance with Emotionally Tuned Creatives
By combining Moments with Audiomob Voice AI and Dynamic Creative Optimisation (DCO) advertisers can instantly generate ads in 18 different languages that adapt to each player’s emotion and situation. This ensures the creative tone matches the exact moment making ads more personal, relevant and engaging. The result is higher user engagement as each ad feels uniquely crafted for that experience.
Moments Examples
“Fantastic win in [App Name]! You earned it. Celebrate your victory with [Brand Name], available now in all major supermarkets in the [City] area.”
“Tough round in but do not give up. Refocus with [Brand Name] and get ready to take on your next challenge in [App Name]”
These examples show how contextual awareness can turn ordinary ads into dynamic personalised experiences that speak directly to the player’s emotions while allowing brands to easily localise content.
Designed for Developers and Advertisers
Moments are fully integrated into the Audiomob ecosystem making setup simple and results measurable. Developers gain deeper insights and advertisers gain precision targeting powered by real emotional context. It marks a new era where in-app audio ads feel more human and more effective.
Audiomob Moments redefine how ads engage users by matching creative tone to real-time experiences. Available now in the Audiomob Dashboard they mark another step in creating meaningful in-app advertising that truly resonates.
