Azerion, one of Europe’s leading digital advertising and entertainment media platforms, has partnered with Audiomob to bring Moments, an in-app audio advertising format, to advertisers across its extensive global media ecosystem.
Moments enable advertisers to deliver audio ads that feel naturally relevant by responding to key events such as reaching a new high score or winning a multiuser match.
By matching targeting signals to the key events, Moments can use specific ad creatives to user actions and emotions.
For example an advertiser could target a “Positive Moment > Reward > Received Speed Boost” to celebrate a user’s achievement or a “Loss Moment” to offer encouragement and motivation, giving a much richer brand experience.
Combined with Audiomob’s AI Generated Ads and Dynamic Creative Optimisation (DCO), Moments enables advertisers to deliver personalized audio ads in 18 languages that adapt to each user’s experience. Advertisers can deliver more relevant campaigns that drive stronger engagement.
As mobile gaming and apps continue to command an increasing share of consumer attention, brands are seeking innovative ways to connect with audiences in environments that are both engaging and brand safe. Audiomob Moments addresses this challenge by seamlessly integrating audio advertising into the user experience, creating high attention experiences while preserving user immersion.
Through this collaboration, Azerion’s advertisers across the US, LATAM, Germany, Netherlands, and other regions will gain access to one of the most innovative formats in advertising, alongside the scale and performance capabilities of Azerion’s advertising platform.
“Mobile gaming audiences are some of the most engaged consumers in the world, and brands deserve formats that meet them in the moment, not interrupt them. Our partnership with Audiomob brings Moments to advertisers across our global platform, enabling campaigns that are genuinely immersive, and built for the way people play today. This is the kind of innovation we're proud to bring to market.”
Cem Temur, Audio Director, Azerion
“With a reach of more than 500 million monthly users across gaming and non-gaming content and over 15 billion ad requests monthly, Audiomob provides advertisers with the scale required to deliver impactful campaigns globally. The addition of Audiomob Moments further strengthens Azerion’s ability to offer premium, attention driven advertising solutions designed for modern audiences.”
Wilfrid Obeng, Co-founder, Audiomob
The partnership reflects a shared commitment to advancing advertising innovation and delivering formats that create value for advertisers, publishers and audiences alike. By combining Azerion’s extensive reach and advertising infrastructure with Audiomob’s pioneering audio technology, brands can now access new opportunities to connect with highly engaged gaming audiences at scale.
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
For more information visit: www.azerion.com
About Audiomob
Audiomob is the number one audio discovery platform helping brands connect with people through innovative, non-disruptive audio ad experiences. By integrating seamlessly into mobile apps and games, Audiomob enables advertisers to achieve strong attention, engagement, and brand outcomes while preserving the user experience and creating value for game developers and publishers.
For more information visit: www.audiomob.com
