Bring Your Ads to Life with GIF Support!
We are thrilled to introduce a fantastic new feature to our Audiomob product offering: GIF support! Imagine your in-game audio ads coming to life with dynamic GIFs, creating more engaging and memorable in-game ads. This update is designed to enhance the ad experience for brands, developers, and players, ensuring a more premium experience for all.
With moving images traditionally associated with better-performing and higher-quality advertising campaigns, many premium and luxury brands already utilize the GIF format to showcase their products and create more visually impactful campaigns across their various digital channels. By introducing the GIF format to audio ads, advertisers can now benefit from these dynamic, glossy visuals through in-game audio ads as well. With their ability to capture attention more effectively, convey messages quickly, and engage viewers through dynamic content, Audiomob's GIF support will help boost brand presence and drive higher performance metrics like Click-Through Rates (CTR) and conversions.
In a recent analysis of various popular games, it was found that using GIFs in ads significantly enhances user engagement compared to static banners. Notable titles such as Thief Puzzle, Parking Jam, Dig This and Dream Wedding from Developers including TapNation and Voodoo were part of the study. On average, incorporating GIFs in advertisements led to a remarkable 32.88% increase in click-through rates (CTRs). This statistic underscores the effectiveness of GIFs in capturing user attention and driving higher interaction rates in the gaming industry.
On the developer side, GIFs provide a more seamless, striking, and pleasant user experience, significantly improving overall player engagement. This makes the GIF format particularly effective for performance campaigns such as Cost Per Install (CPI). This potential for increased engagement also elevates an app's status as premium, attracting top-performing campaigns and increasing revenue opportunities.
How It Works:
- Easy Integration: Just like our other features, adding GIFs is a breeze. Update your Audiomob Plugin/SDK today and you'll instantly have access to premium campaigns featuring GIFs.
- Seamless Experience: No extra integration work is required. GIFs simply work with the existing companion banner slot and play smoothly alongside audio, ensuring a non-disruptive user experience.
- Flexible Options: Utilize GIFs for both your rewarded and skippable ad placements to keep your audience engaged.
Update Now: https://developer.audiomob.com/dashboard
Watch it in Action: Check out this video to see how GIFs can transform your ads!
Have questions or need help? Our Developer Relations team is here to support you every step of the way. Reach out to us anytime.
