Tooplay, Türkiye’s largest programmatic video advertising network, has joined forces with Audiomob, a leading global audio advertising partner. Tooplay supports more than 40 publishers across Türkiye with their demand-side platform (DSP). Their DSP technology also helps advertisers and agencies manage, measure, and optimize their online video ads to achieve more effective results.
Audiomob will work primarily with Tooplay’s sister company, Goodroll. Goodroll handles audio ads through the digital music streaming platform Fizy, as well as ads on the social media app, Snapchat. By leveraging Goodroll’s strong position in the digital audio market with Audiomob's non-intrusive audio ad formats, Tooplay is primed to expand its audio ad verticals. Audiomob also gains a better foothold in Türkiye’s mobile gaming market.
Co-Founder & CEO of Audiomob, Christian Facey, shared his thoughts on the new partnership, “It’s always exciting for us when we see companies embrace the potential of audio ads as a potent incremental revenue source. Watching Tooplay's commitment to programmatic video advertising spread to its audio advertising offerings, it was a no-brainer to combine our forces to strengthen Tooplay’s audio offerings further. We’re looking forward to working with Tooplay and Goodroll as Türkiye’s biggest ad experts in the market.”
Ozan Kepenek, Managing director at Tooplay, stated “Türkiye has emerged as a key hub for developers to come together and create amazing mobile games. With mobile gaming now reaching audiences in the millions, we’re looking to capitalize further on the growing demand for in-game ads. Audiomob’s user consent approach to delivering non-intrusive audio ads is exactly what we need to grow our audio ad verticals. We’re looking forward to seeing what Audiomob does working alongside our sister company Goodroll.”
Founded by ‘Forbes 30 Under 30’ awardees Christian Facey and Wilfrid Obeng, Audiomob is a leading audio ad solution provider for the mobile gaming market. Backed by some of the largest investors in adtech, such as Google, LightSpeed Ventures, and Makers Fund, Audiomob has raised over $16 million in funding and is valued at over $110 million. Audiomob is based in Abu Dhabi with offices in New York and London.
Tooplay provides DSP SSP solutions, ad-ops service, managed service programmatic video campaigns & deals to media buyers and publishers. Tooplay works with more than 400 advertisers and 40 local publishers in the Turkish market. Goodroll, the sister company of Tooplay, is a digital ad-sales house of various verticals including audio ads, YT sponsorships, and Snap ads.