Held each year to connect creators and brands and award exceptional developments, the Cannes Lions International Festival of Creativity is widely regarded as a gold standard of creative achievement. Since 1954, the event has provided accolades for creative excellence from a wide roster of global contributors. According to the official website, the event provides “the definitive benchmark for creativity that drives progress, globally.”

We’re beyond excited to announce that Audiomob will be making a stop at this year’s event to attend the Entertainment Lions for Gaming — a newly-launched awards ceremony that aims to celebrate excellence within the fast-growing games industry. 

What is the Entertainment Lions for Gaming?

This year, Cannes Lions announced the launch of the Entertainment Lions for Gaming — a new award that will “celebrate creative work that connects people to brands through gameplay.” This award was created after Simon Cook, CEO of Lions, remarked on how the number of Lion winners from the gaming industry had risen by 75% in the last five years.

He also added: “Based on the velocity at which this space is evolving, and the increased relevance that gaming now holds within the creative marketing community, this feels like a natural progression.”

According to the award ceremony’s official guidelines, submissions will “need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience while driving commercial success.”

The event will be judged by Francine Li, Global Head of Marketing at Riot Games, who has been appointed Jury President of the Entertainment Lions for Gaming. On serving in this role during the rise of the gaming market, Li has commented: “This new Lion is being introduced at a time when the gaming industry is truly reaching new heights. I believe that gaming is the future of entertainment, bringing together passionate global communities in shared immersive and interactive experiences.”

When is the Cannes Lions Gaming Festival?

This year’s Cannes Lions Awards open for entries on January 19, 2023. The festival will then take place in Cannes, France from June 19th-23rd, 2023.

Audiomob is super pumped to make a submission to the first Entertainment Lions for Gaming awards ceremony and attend next year’s festival, where we look forward to connecting with top brands, influencers, and other pioneers and innovators in the gaming and adtech spaces. We’ll also be speaking about our successes with non-intrusive audio ads and plans for future brand partnerships.

Getting the opportunity to extend our network, share our technology with other disruptors, and learn more about other movers and shakers is part of why we love what we do!

Keep an eye on our socials for updates on our stop at the next Cannes Lions International Festival of Creativity and let us know if you’ll be in attendance — we hope to see as many of you there as possible!