A calendar event like Christmas is notorious for crowding the digital airwaves with colourful, loud and ultimately repetitive adverts. With over $1 trillion spent over the Holiday period in the US alone last year, the scope for brand-reach rockets compared to a normal day. Our pioneering format of audio ads in mobile games is completely brand safe and immersive, with the potential for brands to be bold and creative in reaching a mass audience. Despite 2020 plummeting physical store sales, brands have high expectations for Christmas, and at AudioMob we knew that our audio ad format could be exactly what is needed for brands to cut through the noise and stand out. 

2020 has been a year like no other, and with so much time spent at home, classic adverts have shifted to the digital realm, resulting in an over-saturated space. Entertainment channels have become a staple of lockdown life, with TV, film, podcasts and mobile games bridging the gap between social distancing and virtual connection. Using classic advertising formats, brands have left themselves open to overexposure, and as a result consumers are craving something different. The Holiday Season this year is the perfect opportunity for brands to put their ear to the ground, and pick up on new trends to get ahead of competitors.

Mobile games are an untapped resource for advertisers, with 2.4 billion active users it is a space with unlimited possibilities for brands to get their message across. Mobile games account for 48% of the total revenue for games worldwide, landing at a whopping $77 billion this year. With AudioMob, brands can easily connect with the mobile games audience and access the biggest potential brand reach in the entire entertainment industry. Audio ads are no longer the restricted radio broadcasting megaphone from decades ago. They can be elegant, smooth and create an experience that mirrors real human contact, as in the recently launched Big Brother: The Game, where AudioMob’s audio ads took the shape of a physical in-game radio.

The development of our successful DSP has placed AudioMob at the helm of audio ads in games, becoming the format increasingly favoured by developers. Audio ads are on an uphill trajectory, with predictions of an 84% revenue growth from 2019 to 2025, and AudioMob straddles two huge opportunities for brands to cut through the noise of the industry. If you’re a brand looking to boost your exposure miles above the rest in 2020, at AudioMob we are driving the industry to produce better, more exciting and immersive audio ads and if you want to be a part of it, just drop us a line!