If you need an automotive glass repair in Germany, you’ll almost certainly turn to the services of junited AUTOGLAS.

A household name in its home country, the organisation functions as a network of independent specialists with deep experience in serving motorists. Germany, of course, has a reputation as a place with a deep love of automobiles and driving. So it might be easy to assume that a well known outfit like junited AUTOGLAS would already have a bounty of customers embracing their service. 

That may be true, but with 63 million motor vehicles registered in Germany at the last tally, there are always new customers to reach, and existing ones to re-engage.

With that in mind, audio advertising agency ANY EVER identified the opportunity for their client junited AUTOGLAS to harness the potential of AudioMob’s audio ads for mobile games. Picking our Audio Enhanced Banners option junited AUTOGLAS seized the opportunity to deliver ads that address the customer directly.

Using AudioMob’s contextual strengths, united AUTOGLAS targeted adults in the North Rhine-Westphalia area with specific content offering the services across the geography.

The results were powerful, with the average click-through rate climbing by 2312.5% when contrasted to the results delivered by traditional banner ads. That climbed to a remarkable 8725% relative CTR climb in the best performing inventory, after AudioMob optimised the campaign based on earlier results.

It’s a level of brand engagement that is extremely hard to deliver through other means. And the results capably demonstrate that games can be employed to reach almost any demographic. Cliches may paint gamers a singular group who are male teenagers besotted by nerd culture. The reality is very different - and something we looked at in our recent blog post myth-busting perceptions about who plays games today.

As seen by junited AUTOGLAS’ impressive results, a good many adult drivers are playing games, and are clearly not put off by the presence of ads. Far from it, in fact, beyond the towering CTR increases, united AUTOGLAS saw zero ads closed or muted across the campaign - something we at AudioMob are very happy with. That stat alone speaks to the power of audio ads for mobile games as non-intrusive.

To learn more about the campaign, and to see united AUTOGLAS’ audio ad running in a mobile game, be sure to check our newly covered case study.