At midday today, the game developers in our Resonate game jam downed their tools and started to submit their games.

We’re letting the submissions close before we look at any of the games, of course, but we’re so excited by what we’ve seen already. We’ve had a range of teams from many different places and experience levels, and their devotion, energy and enthusiasm has only impressed us.

The jam focuses on exploring interesting, creative and impactful ways of implementing our audio ad format into mobile games. We’re certainly keen to see smart game design, but this jam is about looking at how audio ads can be integrated into games in ways that employ all the format’s advantages; not interrupting plays, feeling cohesive with the game world, and letting games meet their creative vision while being profitable.

Some of the teams appear to have pushed things further still, making the audio ads immersed into the game - part of its world, aesthetic, or even mechanics.

If you missed it yesterday, here's a little video compiling some of the game teasers our jam teams ahve shared with us.

We’ve always believed in the power of AudioMob’s audio ad as a complement to both commercial success and creativity - and we’ve already seen some high profile games demonstrate that ability. But the context of a game jam is rather different - a place for experimentation, ideas before polish, and embracing things one might not normally consider.

There’s not much more to say about the games for now - because we’re yet to play any of them.

But over the coming days our judges will explore the games, convene, discuss, and pick a winner. The overall winner and runners up will receive prizes geared to supporting their game development efforts, but this jam is about more than winning and prizes alone.

We want to share and celebrate the games and the talent behind them, introduce our teams to industry people, get their games seen by publishers, and - if they’re keen - keep them in our community as valued members. Because they are among the first wave of developers using our technology, making them some of our first experts from the developer's perspective. 

So keep an eye out for the games - and the results, announced midday UK time, November 12th. We’ll share that here, on our social media, and in publications like PocketGamer.biz. 

And who knows, maybe one day one of our jammers will have some insightful guidance to help you embrace audio ads in your mobile game? Our teams are under no obligations, but we’d be thrilled to see that journey unfold.