AudioMob recently released a collaborative study with market research and data analytics firm YouGov and digital assurance service Go Live Test. 

In the seven-page study, there are six key findings that provide knowledge on everything from music consumption trends with mobile gaming to advertising opportunities within the mobile gaming industry.

61% of 18 to 24-year-olds who currently make up a vast majority of gaming audiences listen to music whilst gaming. Meanwhile, nearly 50% of 24-to-34-year-olds and 44% of adults ranging between 35-to-44 have the same listening habits. Older adults in the 45-to-54 year range enjoy music while gaming at 34%. 

Furthermore, the data provided solidifies AudioMob as an innovator within the audio ad space. Instead of intrusive video and banner ads blocking gameplay, our audio style ads deliver brand impact without interrupting players. 

More users prefer audio ads to video ads or in-app purchases according to the study. The YouGov study revealed that while 18% of mobile users prefer video ads in games, 26% favour IAP and 28% see audio ads as their preferred monetisation model. The most important key finding in the study is that 75% of mobile users prefer audio ads to video ads in mobile games. All of those players within the focus group could recall what was being advertised as well.  

There are also long-lasting effects as 100% of users studied by Go Live Test continued to play while hearing audio ads and could all recall what was advertised. Players click on an AudioMob ad once every 1.4 listens which dwarfs click-through-rates(CTR) seen with other in-game mobile advertising options including static banners which sit at 0.08%.

The data provided proved that AudioMob’s ad format lent itself to an average CTR of over 1000%. This means our tech platform can be beneficial for mobile gaming developers looking to monetize free-to-play games, mobile gamers who want non-intrusive ads and advertisers looking to reach new potential customers. During our report, we supplied data from a recent ad campaign through AudioMob. 

Working with Warner Music Group to promote artist Joel Corry and MNEK’s latest single “Head & Heart,” we were able to deliver fantastic results in just ten days. Our targeted marketing tools allowed WMG to specifically reach 18-to-30-year-old mobile gamers in the UK alongside United States cities including New York, Los Angeles, Chicago and Miami. By the end, the campaign lent itself to impressive numbers across click-through-rate and ad completion rate besides minimal bounce rate. 

To further read the study, click here.