Here at AudioMob, we’re always keen to share our knowledge, expertise and enthusiasm about audio ads and their potential in the gaming space.

So when the Internet Advertising Bureau (IAB UK) - the UK’s digital advertising trade body - asked AudioMob to contribute to their ambitious Guide to Digital Innovation 2020 report, we were delighted to add our voice to this broad and powerfully insightful report. 

It should come as no surprise that we were asked to provide insight on the rise of audio ads as a means to monetise video games. Afterall, audio ads for games is a format we’ve created and pioneered, developing a world class team to deliver a powerful, flexible platform that works for players, developers and advertisers. Our conviction that audio ads for games is a meaningful future trend was recently cemented all the more when AudioMob was one of a handful of companies selected for the Google For Startups Black Founders programme, which recognises ‘high potential’ technology outfits.

You can find our contribution to IAB UK’s report right here.

IAB UK has been a brilliant organisation to support with our expertise - but it’s just one way we endeavour to contribute to the gaming and advertising industries. Here at AudioMob, we’re devoted to collaboration and knowledge sharing.

We’ve established our highly specialised knowledge by building an ad platform that we know will help game businesses thrive and grow by elevating their monetisation, and connect advertisers with highly relevant, engaged audiences - all while keeping players happy and respecting the creative vision of games. If you want to learn about how our non-interruptive format works, you can find out more here.

As our technology has matured, we’ve seen the power of audio ads working for top studios putting out highly polished games based on globally recognised IP - like the recent ‘reality gaming’ release Big Brother: The Game. 

Of course, AudioMob has plenty to gain if the audio ads for games trend continues on its current growth trajectory - but that’s not why we’re keen to share knowledge and insight; not entirely. Audio ads are a win-win in the games industry and beyond, bringing in money that can help business development, innovation and more. As pioneers of the form we want to vigorously collaborate and pass on what we have learned, so we can help contribute to an ecosystem that reaches its maximum potential, and benefits all involved; studios and their staff, advertisers and their brands, and consumers and the games they love.