Mad Hook

Mad Hook is renowned for its blockbuster mobile games like Highway Drifter and Rooftop Run. In July 2023, we introduced skippable audio ads to Highway Drifter.

This ad format was the perfect way to ensure players received in-game ads without disrupting the fast-paced dynamic gameplay, successfully encouraging longer play sessions.

14 % Revenue uplift

"As the CEO of Mad Hook, it's my responsibility to ensure that our users always come first. Introducing skippable audio ads to Highway Drifter wasn't just about revenue uplift; it was about enhancing the gaming experience. Audiomob's solution has achieved that and more."

Author Profile

Hazim Al-Hanbali
Co-Founder & CEO

Orange background



Revenue uplift

6 weeks

Placement Design, Integration, A/B Testing and Scaling


Integration format