TapNation
We teamed up with TapNation in May 2022 to incorporate skippable in-game audio ads into their hit hyper-casual mobile game, Ice Cream Inc.
Our skippable ad format boosted the average revenue per daily active user by 5%, without negatively impacting player retention.
5
%
Revenue uplift
"We decided to partner with Audiomob as we saw audio ads as an interesting solution which could not only increase our ARPDAU but also provide an experience which does not interrupt the users gaming journey"
Olga Zhukowskaya, Ad Monetization Manager
TapNation
Performance.
5%
Revenue uplift
6 weeks
Placement Design, Integration, A/B Testing and Scaling
Skippable
Integration format
