Magic Lab

MagicLab design, develop and publish casual and hybrid-casual mobile games. Their games are among the most downloaded worldwide with more than
1.6 billion downloads.

In June 2023, we introduced Rewarded and Standard audio ads to Dream Wedding. The outcome was no retention damage and stable incremental revenue.

7 % Revenue uplift

"The seamless integration of Audiomob’s audio ads in Dream Wedding provided value to our players by not disrupting their gameplay, leading to both increased satisfaction and revenue."

Author Profile

Mert Ersöz, Head of Marketing
Magic Lab

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Performance.

7%

Revenue uplift

2 hours

Integration time

Rewarded
& Standard

Integration format