Nas / Mass Appeal
Mass Appeal Records used Audiomob’s in-game audio ad format to advertise a Nas’ album, King’s Disease II.
Performance data shows relative CTR improved over 1200%. King's Disease II, reached the number one spot in Billboard’s Top R&B/Hip-Hop Albums chart.
1275
%
Relative average CTR uplift
"“... a dope platform”"
Nas
Multi-platinum hip-hop legend
Performance.
1.74%
Average click-through rate.
1275%
Click-through uplift.
Relative to avg. CTR of a traditional non-audio banner (0.08%)
6612.5%
Click-through rate increase.
Relative to avg. CTR of a traditional non-audio banner (0.08%)
198.28%
Overdelivery on impressions booked.
